Why put your business in The Elegance Times
Eighty-one business owners read it at their seat every month. Every visitor takes it home. It lives on the chapter's website with your name on it. And no other BNI chapter has one. Here is what a space in it does for you, plainly.
1. The room, every Thursday
A referral is given by someone who remembers you at the right moment. The paper is the one thing in the room that stays open in front of eighty-one members for the whole meeting, and goes home with them. Your space sits beside the roster, the scorecard and the Power Team pages that members turn to week after week — the pages people keep, not the flyer they bin.
Advertising in a room where people already trust you is different from advertising to strangers. Members who see your name in print each month have a reason to say it out loud when a client asks "do you know anyone who…". That is the referral you are buying: a prompt, six months long, in the hands of the eighty-one people most likely to give it.
2. The visitors, one in eight of whom joins
Every visitor is handed the paper and the printed roster at the door. Across the term that is around a hundred and fifty business owners from outside the chapter, each one invited because a member thinks they belong in this room. Roughly one in eight joins (12.8 per cent over the last six months), so some of the people reading your space this term will be members by March. They read the paper while they wait for 8.00, and they take it back to their office. A visitor who sees your space has met your business before they have met you.
The same ad artwork prints on the roster that goes to every visitor, digital and paper, so your business is on the two documents a visitor leaves with.
3. The website, and what search engines see
bnielegance.com is a real, indexed website, not a brochure. It carries a sitemap, structured data that tells Google it is a business organisation with a weekly event and a monthly periodical, and a page for every issue of the paper. When you book a space:
- Your artwork appears on the front page of the site, in the advertising section, with your business name in the caption for the whole term.
- Your name links out. If you give us your website or WhatsApp, the ad on the site is a live link to it — a link from a chapter website that Google already indexes, to yours. Small, but it is the kind of link search engines count.
- The ePaper is on the site, page by page, at full size and phone size, and each issue is marked up as a periodical. Your ad is on the page, every month, for as long as the issue is online — and the back issues stay.
- Your name is in the page text as the advertiser, not only in the picture, so a search for your business name can find the chapter's page as well as your own.
We are not promising you page one of Google. We are promising that your business name sits on an indexed site tied to eighty-one Goan businesses and a weekly event, with a link to you, for six months — which is more than most local advertising offers for the money.
4. The ePaper on WhatsApp
Every issue goes out as an ePaper link on the chapter group and on members' own groups and status. Members forward it — to clients, to family, to the people they want to bring as visitors. Each forward carries your space with it. The printed paper has a reach of eighty-one; the ePaper's reach is whatever eighty-one people's phones reach.
5. A first, and the recognition that goes with it
The Elegance Times is the first chapter newspaper of its kind in BNI Goa — and we have not found another chapter anywhere in BNI producing a monthly paper of twenty pages and more with its own website, ePaper and roster. It goes to the Regional Office. It will be in the room at every regional event this term: the Conclave, the Business Tuesdays, the trainings, the Awards Night. Other chapters' Leadership Teams will be reading it.
The room you are buying into. BNI Goa is 978 members in twenty chapters, and they passed 59,917 referrals and closed ₹687.51 crore of business in the last twelve months. An average Goa seat is now worth ₹72.24 lakh a year; in India it is ₹83.62 lakh, across 76,543 members and 1,577 chapters. Elegance is eighty-one of Goa's 978, at ₹46.6 lakh a seat and climbing. Figures as of 30 September 2026, from the BNI Goa Regional Office.
The advertisers of the first six issues are the ones who will be in it when that happens. In a year's time, being one of the businesses that backed the first BNI chapter newspaper is a line you will be able to use.
6. Where the money goes
Every rupee of advertising funds the Power Team rewards: a movie or a dinner for each round's winning team, and an overnight stay for the term champions. The paper pays for its own printing from the chapter's budget. Your advertisement is not a donation to overheads; it is the prize money that makes the league worth winning.
7. The spaces and the rates
| Space | Where | Per month | 6 months | Status |
|---|---|---|---|---|
| Full page | Page 12 | ₹3,000 | ₹15,000 | Open |
| Half page, on the Connect checklist | Page 16 · 188 × 98 mm | ₹2,000 | ₹10,000 | Open |
| Half page, beside The Power of One | Page 17 · 188 × 128 mm | ₹2,000 | ₹10,000 | Open |
| Quarter page, beside Now Showing (two) | Page 5 · 90 × 128 mm | ₹1,000 | ₹5,000 | Open |
| Quarter page, in Who Does What (two) | Page 14 · 90 × 128 mm | ₹1,000 | ₹5,000 | Open |
| Classified | Page 20 · forty words or a small image | ₹500 | ₹2,500 | October full; 11 of 12 open from November |
| Strip, sport section | Website only, next to the league table | ₹600 | ₹3,000 | Open |
| Front page strip + square | Page 1 | ₹3,000 | ₹15,000 | Taken for the term |
| Back cover · Inside back cover | Pages 24 and 23 · 188 × 262 mm | ₹5,000 · ₹3,500 | ₹25,000 · ₹17,500 | Taken for the term |
| Half page, under the term calendar | Page 4 | ₹2,000 | ₹10,000 | Taken for the term |
| Quarter pages | Pages 13, 19, 21, 22 | ₹1,000 | ₹5,000 | Taken for the term |
| Strip, calendar section | Website only | ₹600 | ₹3,000 | Taken for the term |
Per month, or all six months (October to March): book six issues and pay for five. Spaces go to whoever books first.
8. What you need to give us, and by when
- Artwork by the Tuesday before the paper prints, so there is time to proofread it. Send it at the space's size, or send a logo and a line and we will set it in the paper's style.
- For the website: the link you want the ad to open — your site, your Instagram, or your WhatsApp.
- Booking and artwork: Janak, the Editor, on 93707 72731.
- Payment: Vyankatesh, the Secretary / Treasurer, on 95524 19762; a numbered receipt comes back the same day.